Looking good and feeling better has never been easier.

Fair Indigo, the pioneering fair trade apparel and accessories company, has introduced Fair Trade Organic Cotton Denim for Fall 2007. The collection features sleek, slim-fit jeans, fitted hip-length
jackets and long, easy skirts. For men the organic cotton denim collection
includes jeans and a jean jacket in classic, easy-fitting styles.

All of the pieces are manufactured for Fair Indigo in a fair trade factory in San Jose, Costa Rica using 100 percent organic cotton grown in the United States and woven in North Carolina.

"Customers who care about the people who make their clothing are the
same people who care about the impact of consumption on our planet," said
Elizabeth Ragone, a Fair Indigo co-founder and the firm's style director,
"we see organic and fair trade as a natural pairing."

Consumer demand for organic cotton has grown exponentially in recent
years with experts predicting a 50 percent to 70 percent increase in 2007.

As retailers and brands ramp up their commitments to sustainable textile
and apparel production, sales of organic cotton are set to triple from an
anticipated $900 million in 2007 to $2.8 billion by the close of 2008,
according to Organic Exchange, a California-based non-profit organization
committed to expanding organic agriculture.

"The move into eco-friendly cotton is an important option for the
growing group of people looking to do the right thing when they buy, and
who want to look good at the same time," Ragone said.